If you own or run a business or are responsible for promoting it, then you know how hard it can be to find great ways to promote your company and to keep people interested in what you have to offer with so much competition out there for people's attention. One great way to generate interest is to make people come to you to ask for your information instead of just trying to hand out business cards and brochures, but the trouble then becomes figuring out exactly how to get them to ask for your company information in the first place.